Case Studies — LOKE Branded Ordering, Loyalty & Marketing Apps

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Gelato Messina Case Study

In-Store Payments & Loyalty

Gelato Messina (17 sites) one of Australia’s iconic national brands launched with LOKE’s fully integrated in-store payment, social engagement and loyalty app branded ‘Gelato Messina’. The results speak for themself.

Results:

  • 1,000 credit card registrations per hour in the first 2 days

  • Reached number 2 on the app store for most downloaded app

  • Trending/viral online

  • Achieved 20 publications with international exposure

  • Increased average transaction spend by 100%

  • 74% retention rate

  • Customer feedback 'Is this a gift from God?!'

 

Testimonials

Real Brands. Real Apps. Real Results.

Find out what businesses like Chargrill Charlies, Soul Burger, Millers and Itsaburger have to say about working with LOKE and the success they are seeing with LOKE’s ordering and loyalty technology!

 

Applejack Hospitality

The Filthy Vegan

 

Fizzy Moon Brewery

  • 80% of venue revenue processed via the LOKE platform 

Millers Haxby

  • 100% of revenue process via the LOKE platform

 

Itsaburger

Randy’s Wing Bar

 
“I couldn’t recommend LOKE enough. We have a fully branded app with NO setup costs and have generated over $50k in sales in just 8 weeks. An incredibly accessible option for small businesses and most importantly, an app that works!”
— Brad, Three Flamingos
 

Chargrill Charlies

Chargrill Charlie's have been proudly serving Australian families with delicious homemade meals for over 30 years.

Soul Burger

Meet the new meat! Soul Burger is a plant-based vegan burger joint selling American style burgers, fries and milkshakes.

 
“Ordering has been phenomenal and uptake off the charts. We are seeing a 53% increase in spend per transaction. Working with LOKE has been fluid and we now have a fully integrated system.”
— Matt, Managing Director, Cutleryworks (The Milestone Group)
 

Itsaburger

ItsaBurger is the brand new love child of three peninsula locals, passionate about great tasting food and creating experiences that last a lifetime.

The Bush Hotel

Ryan Wheatland is the General Manager of The Bush Inn Hotel and The Orrong Hotel, two iconic Melbourne pubs with a long and rich history.

 
“LOKE made it super easy to get our app up and running and our customers responded really positively - engaging with the brand, earning points and redeeming gifts. We are very excited to continue the journey with LOKE and couldn’t recommend them more.”
— Christine, Peanut Butter Bar
 

Peanut Butter Bar

GROW Hackney

 
“More than 20,000 customers have signed up to our app and we are seeing a 30% increase in spend per transaction. LOKE helped us customise the app to suit our needs and we are very happy with the result.”
— Brian, Operations & Technology Manager, Chargrill Charlies
 

Applejack Hospitality Case Study

Bespoke Loyalty & Customer Journeys

 

LOKE X SoCal

SoCal Fiesta Competition

Collaborating with Applejack, we implemented bespoke loyalty and customer journeys during the SoCal Taco & Tequila Fiesta - the biggest event on the SoCal calendar!

In the Applejack app we were able to curate a gamified in-app Bingo, ‘Wheel of Fortune’ giveaway for purchases made through their app and $10 cocktails exclusive to event guests only.

Through these unique strategies we were able to achieve impressive results in growth only achievable with the LOKE Applejack loyalty app.

  • Increased downloads and engagement with voting and giveaway incentive

  • Once a vote was made, users then unlocked $12 cocktails for the competition duration

  • Utilised DEEP LINKS

  • Push Notifications throughout competition to drive cocktails sales and restaurant bookings

  • Users that voted for particular cocktails were added to marketing campaigns for events/Pernod giveaways

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33%

Increase in
Average Transaction Value

150%

Increase in
App Revenue

638%

Increase in
App Purchases

800%

Increase in
Total Orders

 
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The Milestone Group Case Study

Order Ahead, Order to Table, Pay at Table, Promotions & Vouchers

Award winning Milestone Group, that also includes the largest food hall in the North of England has launched the full capability of the LOKE platform including the ability for customers to pay with their phone, order directly to their table, click and collect whilst rewarding customers with a personalised experience. The results are outstanding:

  • 16% increase in revenue

  • 53% increase in average transaction value

  • 22,000+ registered users

  • 18,000+ number of transactions per month

  • Food Hall & Additional Venues

 

National Australia Bank Case Study

Order Ahead, Promotions & Vouchers

Key Objectives:

  • New channel for sales

  • Reduce staff costs

  • Streamline the order process

  • Reduce que times

  • Increase productivity

Results (Independent Case Study By NAB)

National Australia Bank (NAB) partnered with LOKE to build and support the NAB Dash app. The NAB Dash app is developed to provide brick and mortar merchants the tools to better engage with customers. The app was launched at Metricon Stadium across multiple venues allowing fans to purchase food and beverage from their seats using the NAB Dash app, the order was not processed until the customer reached a certain trigger point using beacon technology. Some key stats:

  • Consistently served 3 customers in the same time 1 customer was served at the normal till (excludes line up time for normal line)

  • Fastest service: 4 seconds (Fastest service at normal bar was 53 seconds)

  • Average spend: $20 p/p (1.65 increased average spend per customer)

 
 

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