Many hospitality operators are opening new stores during lockdown. This success was achieved by shifting the perception of what hospitality means. Gone are the days when simply having a storefront was the core decision to mitigate risk. We have all heard the saying ‘location, location, location!’.
Today, location is less important. The most valuable tool is your online storefront.
Shifting to or creating a digital storefront has many advantages; the key being reduced capital investment, overheads, new revenue streams and the ability to scale your business easily. To succeed you need a good menu, a good digital strategy and the right partners.
Many LOKE clients have successfully achieved this. As restaurateur Grady Patching has stated ‘I am opening my second store with a very small capacity as now I will be focusing on online sales…. Not only are we surviving, our sales have increased by 200%”.
Grady Patching outside Karingal Hub's newly revamped food court where Itsaburger will be opening their second store in Feb 2021.
“This store will expand our delivery capabilities as well as providing the good people of Frankston with the Bays Best Burgers. We’re absolutely thrilled with the response to our little Burger shop and can’t wait for what comes next!”
This success was in partnership with the implementation and deployment of LOKE’s digital sales and marketing platform supported by the LOKE success team. LOKE created the success team to support businesses during the fragile times of COVID. Their key objective is to ensure businesses are transacting well online in order to maximise revenues in their takeaway model and on-premise trade.
The first step is to implement the LOKE platform allowing customers to transact online across multiple touchpoints. This includes delivery (drivers optional), click & collect, order at table, pay at table, pay at counter or room service. Wherever a customer can transact, LOKE will provide the technology that improves the customer experience focusing on driving more frequent transactions and increased spend per order.
Sian Marketing Manager of iconic brand Messina explains how LOKE has ‘increased the average order value from $6 to $12.’
The technology return is as good as it’s investment by the business. LOKE understands that operators are busy. Therefore our success team, at no additional cost, work alongside key stakeholders ensuring that merchants have the best online marketing and communication strategy and are receiving the best possible return. We provide marketing and training materials along with revenue-generating campaigns that are used by the best brands globally. Our team then monitor individual campaigns and promotions to ensure they are being adjusted at the right time to meet key objectives.
It is our responsibility to support you and this industry. Our goal is 100% aligned with yours - to maximise your revenue whilst creating the best possible customer experience.
