LOKE X SoCal

SoCal Fiesta Competition

Collaborating with Applejack, we implemented bespoke loyalty and customer journeys during the SoCal Taco & Tequila Fiesta - the biggest event on the SoCal calendar!

In the Applejack app we were able to curate a gamified in-app Bingo, ‘Wheel of Fortune’ giveaway for purchases made through their app and $10 cocktails exclusive to event guests only.

Through these unique strategies we were able to achieve impressive results in growth only achievable with the LOKE Applejack loyalty app.

• Increased downloads and engagement with voting and giveaway incentive

• Once a vote was made, users then unlocked $12 cocktails for the competition duration

• Utilised DEEP LINKS

• Push Notifications throughout competition to drive cocktails sales and restaurant bookings

• Users that voted for particular cocktails were added to marketing campaigns for events/Pernod giveaways

33%

Increase in
Average Transaction Value

150%

Increase in
App Revenue

638%

Increase in
App Purchases

800%

Increase in
Total Orders