Can a loyalty program be win-win?

Can a loyalty program be win-win?

LOKE’s loyalty app is changing the game across England by solving the age old issue faced by the hospitality and retail sectors… How do I spend my marketing budget effectively? The white-label technology developed specifically for  these merchants provides a clear measure of return on investment by offering a link between in-store payments and ordering to loyalty and a host of other clever marketing features.

LOKE is delighted to welcome the northern England based Brazilian restaurant Estabulo Rodizio Bar & Grill to the family.  With six restaurants in the UK, Estabulo is a perfect example of a restaurant that wanted a loyalty program that offered more than a traditional card based system.

Estabulo is an all-you-can-eat buffet with a dedicated gaúchos menu that celebrates the traditional cooking structures of the South American horsemen. It offers charred, succulent and flavoursome cuts of meat, which are cooked over an open fire and skewered, then cut directly onto your plate which is what will captivate many consumers to join the Estabulo loyalty program.

By using the Estabulo mobile app customers will also be able to book a table and swap points for credit which can the be spent in store on anything from the menu. Loyalty customers will also gain access to exclusive grill flavours to enhance the benifits of the consumer experience.  

In exchange for these benefits Estabulo will start to learn more about their customers and will be able to tailor the marketing campaigns to be more effective, more direct and provide a greater return to the business. It is win-win.  

Written by Sonita Asahak

Loyalty and rewards will captivate new and existing customers

Loyalty and rewards will captivate new and existing customers!

Coffee Boy is a fresh and funky new coffee shop based in the UK that has four sites. The coffee scene in the UK is dominated by chains using commercial coffee. As conasiours of coffee, Coffee Boy set out to source the finest tasting and best quality coffee, filling a void in the UK coffee market. As part of their business strategy Coffee Boy sought to enhance customer experience with a dynamic loyalty and rewards program that made not only the coffee, but the rewards an incentive to seek out your local Coffee Boy location.

The Coffee Boy app offers users the opportunity to easily locate their closest Coffee Boy location and then order ahead so the coffee is ready and waiting by the time you walk in the door. For those wanting to come in and chat with the friendly staff a pay at the counter method in the app still offers the chance to earn rewards. This multi payment type feature ensures the LOKE powered app is enhancing every customers experience, will being a great promotional tool for the merchant and rewards program for the customer.

Once users have downloaded the app they can earn points for every transaction and then swap points for credit for use on their next purchase at any Coffee Boy store. Coffee Boy is able to send promotions specific to each users favourite store, or promote their stores to users in order to build multi site loyalty.

Written by Sonita Asahak

Loyal buying behaviour!

Loyal buying behaviour!

London’s experimental organic ice cream maker Ruby Violet offers flavours that include premium ingredients, such as pistachios or alcohol - this North London based ice cream parlour is an eccentric find.

Pay with your phone, earn points, and redeem exclusive member deals with the Ruby Violet app. A customer loyalty and rewards program that is long-term and captivates your customers with incentives to have them come back, which will motivate customers to return often -this demonstrates loyal buying behaviour.

LOKE’s successful loyalty and rewards program is able to see a direct return on investment from using the white-label technology developed out of Melbourne, Australia. Ruby Violet wanted to capitalise their business by enhancing customer experience. A loyalty and rewards program is important for business success, that is because they are becoming increasingly popular. Loyalty and reward programs captivate current customers to remain engaged and spend more money at your business.

Many merchants try to captivate new customers but what really works is engaging with your current customers through our loyalty and rewards program which costs less for your business in the future.

Written by Sonita Asahak