THE MILESTONE GROUP TESTIMONIAL

THE MILESTONE GROUP

THE BRAND BEHIND THE RECENT OPENING OF NORTHERN ENGLAND’S LARGEST INDEPENDENT FOOD HALL ANNOUNCES PARTNERSHIP WTH LOKE

The Milestone Group, the brand behind Sheffield’s renowned restaurants, including The Milestone, Craft & Dough, INC Rooftop Bar and most recently, The Cutlery Works - a 14,000 sq ft hive of food and drink businesses, making it the largest independent food hall in Northern England, has today announced its partnership with LOKE, the loyalty, ordering and payment app for the hospitality industry.

LOKE is Australia’s No.1 tailor-made loyalty app and its recent launch in the UK will see it providing customers of The Milestone Group with the means to not only place food and drink orders from their mobile phones, but also pay for items in the same easy, quick and simple way.

The Milestone Group has launched the app with the objective of driving speed of service, ease, convenience and ultimately increased footfall with customers. Its other core objective is to remove pressures from its front and back-of-house teams for them to feel completely free to focus their attentions on delivering a totally engaged customer experience.

In order to drive footfall and repeat business, the Group is incentivising customers with a pre-loaded £5 credit which they can top-up and use as payment across any venue. Additionally, customers will earn points on all purchases made via the app – so for example 10 loyalty points for every £1 spent, plus gain access to exclusive offers and rewards.

Speaking of the partnership Matt Bigland, Director of The Milestone Group commented “Our teams are intrinsic to the continued success of our business. As an operator, our core focus is the happiness of those teams and delivering on a truly engaged customer experience – LOKE has enabled us to do this. For our customers, it’s safe, secure and simple. In terms of results, I have a happy team who now have the head space to focus on delivering a brilliant experience. Operationally, the app has enabled us to completely streamline across front and back-of-house and from a sales perspective, we increased footfall by 53% and upsells by 16% in month alone.”

Matthew Khoury, CEO, LOKE commented: “We’re really excited to be working with such a forward thinking brand as The Milestone Group across their estate. Competition is now so fierce in our industry, with innovation making the tech route so accessible that the strongest brands are emerging as those who are taking their dining digital. Increasingly, we’re seeing consumers expect technology to be part of their dining out occasion and the operators who provide that digital dimension will ultimately be the ones who come out on top. At LOKE, we’re completely focused on removing the pain points for an operator in the eyes of a diner to deliver on their expectations of an incredible journey and ultimately experience. Loyalty plays a key role in this journey and especially loyalty that customers want, but not at the detriment of de-valuing an operator’s brand.”

Can a loyalty program be win-win?

Can a loyalty program be win-win?

LOKE’s loyalty app is changing the game across England by solving the age old issue faced by the hospitality and retail sectors… How do I spend my marketing budget effectively? The white-label technology developed specifically for  these merchants provides a clear measure of return on investment by offering a link between in-store payments and ordering to loyalty and a host of other clever marketing features.

LOKE is delighted to welcome the northern England based Brazilian restaurant Estabulo Rodizio Bar & Grill to the family.  With six restaurants in the UK, Estabulo is a perfect example of a restaurant that wanted a loyalty program that offered more than a traditional card based system.

Estabulo is an all-you-can-eat buffet with a dedicated gaúchos menu that celebrates the traditional cooking structures of the South American horsemen. It offers charred, succulent and flavoursome cuts of meat, which are cooked over an open fire and skewered, then cut directly onto your plate which is what will captivate many consumers to join the Estabulo loyalty program.

By using the Estabulo mobile app customers will also be able to book a table and swap points for credit which can the be spent in store on anything from the menu. Loyalty customers will also gain access to exclusive grill flavours to enhance the benifits of the consumer experience.  

In exchange for these benefits Estabulo will start to learn more about their customers and will be able to tailor the marketing campaigns to be more effective, more direct and provide a greater return to the business. It is win-win.  

Written by Sonita Asahak

Loyalty and rewards will captivate new and existing customers

Loyalty and rewards will captivate new and existing customers!

Coffee Boy is a fresh and funky new coffee shop based in the UK that has four sites. The coffee scene in the UK is dominated by chains using commercial coffee. As conasiours of coffee, Coffee Boy set out to source the finest tasting and best quality coffee, filling a void in the UK coffee market. As part of their business strategy Coffee Boy sought to enhance customer experience with a dynamic loyalty and rewards program that made not only the coffee, but the rewards an incentive to seek out your local Coffee Boy location.

The Coffee Boy app offers users the opportunity to easily locate their closest Coffee Boy location and then order ahead so the coffee is ready and waiting by the time you walk in the door. For those wanting to come in and chat with the friendly staff a pay at the counter method in the app still offers the chance to earn rewards. This multi payment type feature ensures the LOKE powered app is enhancing every customers experience, will being a great promotional tool for the merchant and rewards program for the customer.

Once users have downloaded the app they can earn points for every transaction and then swap points for credit for use on their next purchase at any Coffee Boy store. Coffee Boy is able to send promotions specific to each users favourite store, or promote their stores to users in order to build multi site loyalty.

Written by Sonita Asahak

Loyal buying behaviour!

Loyal buying behaviour!

London’s experimental organic ice cream maker Ruby Violet offers flavours that include premium ingredients, such as pistachios or alcohol - this North London based ice cream parlour is an eccentric find.

Pay with your phone, earn points, and redeem exclusive member deals with the Ruby Violet app. A customer loyalty and rewards program that is long-term and captivates your customers with incentives to have them come back, which will motivate customers to return often -this demonstrates loyal buying behaviour.

LOKE’s successful loyalty and rewards program is able to see a direct return on investment from using the white-label technology developed out of Melbourne, Australia. Ruby Violet wanted to capitalise their business by enhancing customer experience. A loyalty and rewards program is important for business success, that is because they are becoming increasingly popular. Loyalty and reward programs captivate current customers to remain engaged and spend more money at your business.

Many merchants try to captivate new customers but what really works is engaging with your current customers through our loyalty and rewards program which costs less for your business in the future.

Written by Sonita Asahak